Het Koning Willem I College in Den Bosch is als een land, met al haar afdelingen als koninkrijken. En koningen zitten op tronen.

“The Koning Willem I College is much more than just a school. Its a unique place with its own restaurant, a garage, a hairdresser, a bank, a theatre and a supermarket. Its a place where 13.000 students learn by practice as soon as they walk through the door. That’s why this trade school is called the Land of Koning Willem 1 from now on. And we welcome you into this land, that has its own flag, map, honorary citizens and even a newspaper. KesselsKramer developed this new identity that contains a new logo, graphic style, website, app and promotional brandfilm.”

Communicatie bureau KesselsKramer  vroeg de Staalslagerij voor de ontwikkeling en realisatie van de tronen. Fotografie Annegien van Doorn.